Why do I need a website?

Depending upon how “wired” your city is, your need for a website may vary. It’s all about reaching your target audience. If you want to reach 75-year-old farmers, the internet probably isn’t your best bet. However, if you are a restaurant that primarily delivers to college students on campus, you’ll find that online coupons will

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The ROI of Design

ROI? What’s that anyways? It’s one of those all-important business terms that stands for return on investment. Essentially, it means that for every investment you make in something, there will be a certain amount of tangible (revenue and profits) and intangible (recognition and reputation) that you will earn from that investment. Marketing campaigns are investments.

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