The Cobbler has New Shoes

Wow, it’s taken time, and by no means is it complete, but … I have a new web site!!

Same location, on the internet at, it’s been quite a ride. Well, how did we get here?

Well, it all started in 2008 (at least that’s what the copyright on the site said). I designed my site in tables, and that’s what we did back then. Since then we went from tables, to divs and now I’m a lean mean, html/css user with an attitude.

The new site design is built in WordPress. Why not? I sell clients everyday on the merits of WordPress. How you can update your own pages, use it to blog and link it all up to your social media, that way your website is a living, breathing extension of your brand on the internet. So many websites have been “Set it, and forget it.” Mine was one of those and the traffic, or lack of traffic, was a reflection of that.

I’m not saying “Set it and forget it” isn’t a good thing. It’s just not a good thing to Google. The little spider comes along, crawls your site and says, “Oh, not this again,” and scurries away with no fanfare. Most folks don’t even know their website isn’t pulling its own weight. However, “Set it and forget it” works well if you are literally driving your traffic there through one-on-one experiences. It is a great way to go if your site is a brochure or informational site that just tells folks, who, what, when and where. A business card, postcard or even a billboard can increase your traffic. Even pay per click campaigns can increase your traffic.

So what’s the solution when you don’t have a lot of one-on-one contacts, or your’re looking for new contacts outside of your current location? Post content. New content, valuable content that your clients will want to return to your site for. Things like case studies, client highlights, promotions are just a few ideas. The Google spider will see it and say, “FINALLY! Something new here.” (I think I just heard a spider barking at me.)

The moral of the story: if your site is dated, needs some SEO love, or just need a beautiful business card to drive in some traffic, give me a call.

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