While there is nothing wrong with the old-school methods of marketing, such as newsletters, post cards, magazine ads and the like, it may not be the most effective—cost-wise and time-wise—for your business. This is especially the case if you are a small business owner with a tight marketing budget who wants to reach more customers and grow their bottom line.
Here are some reasons to think about leveraging the powerful potential of an e-mail campaign:
It works well with your other marketing messages, helping to build top-of-mind recognition in the minds of your target audience.
Thanks to the wonders of technology, the results of email campaigns are easy to track and measure in terms of the results. This means you will be able to effectively gauge the return on your investment.
It’s flexible and easy to change if the results tell you that something is not working very well about your marketing efforts. This means you can tweak the message or the design without spending considerably more time or money.
Email campaigns can be used more often than other types of marketing vehicles, which may align well with other marketing strategies, such as new product promotion, specials, and discounts.
Whatever the reason or reasons that strike a chord with you on this list, make sure you contact Simons Studios for a customized email campaign that integrates with any of the major email marketing service providers like Constant Contact.