The Importance of a Logo and How It’s Developed

A logo has long been recognized as a visual way to stay at the top of mind with customers and a way to attract new customers to your products and services. It increases the professional feel of your business by providing a credible look and building a consistent message about what you offer and the type of attributes you represent.

The second benefit of a logo is related to building brand equity. Customers will see that logo and connect it emotionally to how your products and services make them feel. That emotional connection is what keeps them loyal and coming back for more. The logo is also a way to help provide quick recognition, which will pay off over time in terms of having to spend less on marketing because the logo is doing a lot of the heavy lifting. After all, we are becoming a more visual-oriented, fast food society, so the quicker messages we can send, the more effective the audience connection will become.

Logo Creation: Two Minds, One Idea
Now that you see the importance of a logo, the next step is to understand how a graphic designer creates a logo to represent your company, products, and services. To start, it is important to determine if you have any preconceived notions about what you want your logo to have or visually represent. And, it may even be easier to start with what you don’t want in your logo. For example, “I don’t want teeth in my logo even though I am a dentist” or “I want to use the color purple because it’s my favorite color.”

To further narrow the scope of logo design, you might want to give the designer some examples of logos that you love and then explain why. Is it the color, texture, font or graphic image used? To keep it balanced and set the parameters, also let the designer know about the ones you detest. It’s important to also think how those logos make you feel and what types of attributes you connect with those logos in relation to the company and its products or services.

The Mechanics
From there, it’s down to the nitty-gritty details in terms of the exact text that needs to be included in the logo, including any organizational structural descriptors like LLC or Inc. You will also want to think about how and where you will use the logo so you know whether to use multiple colors or just stick to a one-color logo.

Fabulous Feedback
For the designer, the more information you can provide, the better they can speed the process of logo development and arrive at a logo that meets with your approval. So, be sure to be descriptive in your constructive feedback. For instance, “I love what you’ve done on Option 1 and 2, but can we take the font from Option 3 and move it to Options 1 and 2? Or “I don’t care for the colors used in Options 2 and 5, so can I see something that has a brighter red?”

Get Started!
Let’s start building your new logo together and generate the attention and loyalty your company needs to stand out in a crowded marketplace. Contact Simons Studios for our logo design packages and pricing.

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